We are a premier, one-stop custom printshop that proudly serves San Antonio as well as around the globe.

From direct mail, banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

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Services 

We offer direct mail printing services, business cards, banners, promotional items, and more. Customers in San Antonio and around the world have experienced our great customer service.

Clients - Universities, Non Profit, Small Businesses, as well as corporations come to Accu-Print for their printing and mailing needs. People from different industries come to us for targeted direct mail campaigns, flyers, letters, self-mailers, and greeting cards. We are based in Texas and serve customers across the country

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion.

Clients & Partners

3 Tips for Successful Point of Purchase Marketing

Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention, hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.

Once you have a fabulously packaged item, they need to be seen. Placement is key. Whether it’s through a large hanging ceiling-hanging banner, items placed at the checkout stand or on the shelf, make it prominent.

Look for opportunities to pair your item with a complimentary item—for example, cosmetic companies often put nice cases to hold products next to the register.

Need some more point of purchase marketing strategies? Try these tried and true techniques:

Quantity discounts: The magical word here is bundle. (Think shampoo and conditioner pairs). Offer a discount for an item that compliments its neighbor.

Complete the item: There are a few items that would require accompanying accessories—batteries for an electronic device, free appetizers or drinks with an entree, etc.

Change it up: The key to standing out is looking different. Freshen your ideas constantly and seek new ways to market your items. Change the offer, rearrange the displays and strive to always be attention-getting.

Effective point of purchase messages tip the scale in favor of buying at a critical point of analysis. Often, items for sale aren’t on a pre-made list of to-be-purchased items. So it’s your job as a marketer to put effort into making an appealing enough offer.