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  • Stand Out from competitors and connect with customers through marketing and direct mail campaigns.

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We are a premier, one-stop custom printing shop that proudly serves San Antonio as well as around the globe.

From direct mail, banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

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We offer direct mail printing services, business cards, banners, promotional items, and more. Customers in San Antonio and around the world have experienced our great customer service. Printing and direct mail is our specialty! 

Clients - Universities, Non Profit, Small Businesses, as well as corporations come to Accu-Print for their printing and mailing needs. People from different industries come to us for targeted direct mail campaigns, flyers, letters, self-mailers, and greeting cards. We are based in Texas and serve customers across the country

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion.

  • Whether you are printing brochures or business cards for your company, In an increasingly cluttered mailbox, standing out is more important. Fortunately, we've been a master at direct mailing for years. We also do a great job with post cards here in San Antonio. It's time to deliver a stronger mailing services campaign.

Printing Services Clients & Partners

November 18, 2019

4 Reasons Print Still Fits in Your Marketing Mix

Print (marketing) isn’t dead. 

You may have heard otherwise, but all signs point to a resurgence of the tried-and-true tactic. The next time you consider going all in on digital marketing, remember these five reasons to make room for print in your marketing mix.

  1. Print pieces have just the right touch. 
    Humans are tactile by nature. So a physical marketing piece—a touchpoint customers can actually touch—stimulates the senses.

    Content that can be held and handled may result in psychological ownership—a thought process that correlates value with physical objects— in the mind of a consumer. If your marketing materials have that kind of impact, you have a strong chance of establishing your brand and products with your audiences. 
     
  2. Print is more memorable.
    The typical buyer isn’t going to see an ad, click on it and make a purchase right away. Today’s buyer’s journey reveals consumers’ savviness—they evaluate different products, educate themselves through customer reviews and exhaust their options. 

    That means you want your ads to make the most of their time in front of a potential customer. Advertising must make a powerful statement to be memorable enough for a consumer to remember when they’re ready to purchase. Consider design methods like color psychology to influence perception in your print marketing pieces.
     
  3. Print is effective at complementing digital marketing.
    Clearly, physical marketing pieces pack quite the punch, but that doesn’t mean it’s time to abandon ship on your digital marketing campaigns. In fact, it’s time to bring print and digital together.

    When marketing in both mediums intersect in a marketing campaign, those touchpoints will have an extra level of effect. Directing your print marketing audience to landing pages or cross-promoting your social media are good places to start. If you’re able to create a virtual reality or augmented reality, consider making a print piece doubling as a viewer.

    Print and digital don’t have to compete—deploy them effectively together and you’ll see how mutually beneficial they can be.
     
  4. Print turns off the noise.
    In this content-saturated age, print stands out where digital sometimes blurs into the white noise of the internet, apps and video-streaming services.

    A standalone print piece’s unique ability to unplug its reader from anything digital causes a genuine, distraction-free interaction. Nowadays, that kind of attention is so elusive you can’t put a price tag on it.

So the next time you’re building a marketing campaign, make print a part of it. Polish an existing distribution list or buy a new one, craft some compelling content (with digital cross-promotion) and design and package it in a head-turning layout and format.