Technology continues to change the way businesses interact with their customers. About the only time a small business thinks of their signage is when they first open their doors. But, signage is a great marketing tool that shouldn’t be ignored. You’ve probably noticed many companies adopting digital signage at their locations. As the cost of digital signage becomes more accessible, it may be a wise investment for your own business. Here are some good reasons to consider digital signage.

Flexibility
As Dylan said, “the times they are a-changin’;” and so are the messages you want to get to your customers. Digital signage allows you to change your marketing instantly. Look at a restaurant as an example. You can program signage to switch from the breakfast menu to the lunch specials at a specific time.

Image
Digital signage can increase your customers’ perceptions of your business instantly. Having quality graphics displayed and up-to-date are impressive and leave a good impression. Digital signage can be programmed to display a number of images at the times you desire. Make sure to hire a good graphic designer to add that professional touch.

Video
Imagine showing your customers how they can interact with your products. Or, what if you had powerful video testimonials of satisfied customers. Digital signage allows for video to be played in your business and can work as an additional salesperson if customers have to wait.

Interactivity
One of the coolest features of digital signage is giving customers an opportunity to interact with your business in a new way, and attract some attention. Touch screens and software like Xbox Kinect offer new and exciting ways to make your business stand out.

If you want to see digital signage in action, you can check out national companies like Starbucks, McDonald’s or Pepsi, all of which use digital signage in various ways. Small businesses don’t operate with a marketing budget of those big brands. But, there are entry-level options. Digital signage comes with a large upfront cost, but can realize a positive ROI over time.