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We are a premier, one-stop custom printing shop that proudly serves San Antonio as well as around the globe.

From direct mail, banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

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We offer direct mail printing services, business cards, banners, promotional items, and more. Customers in San Antonio and around the world have experienced our great customer service. Printing and direct mail is our specialty! 

Clients - Universities, Non Profit, Small Businesses, as well as corporations come to Accu-Print for their printing and mailing needs. People from different industries come to us for targeted direct mail campaigns, flyers, letters, self-mailers, and greeting cards. We are based in Texas and serve customers across the country

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion.

  • Whether you are printing brochures or business cards for your company, In an increasingly cluttered mailbox, standing out is more important. Fortunately, we've been a master at direct mailing for years. We also do a great job with post cards here in San Antonio. It's time to deliver a stronger mailing services campaign.

Printing Services Clients & Partners

April 22, 2013

Surprise! The Secret to Good Customer Service

Imagine having to put together a list of your company’s values. What are a few things that differentiate your company and services? In fact, get out a piece of paper. Write down five different areas in which your company strives for excellence.

Got them? Great! Take a look at your list. Is customer service one of your top five?

If it is, you’re not alone. A study by Bain & Company found that 80% of companies believe they deliver a “superior experience” for their customers. Unfortunately, the same study revealed only 8% of those companies’ customers would say the same thing about the companies. Why the disconnect?

What Makes Customer Service Excellent?
Here’s why many companies overestimate how great their customer service is: they aren’t talking about the same thing customers are talking about when they say “customer service.”

Many companies pay lip service to the idea of excellent customer service. But their customer service consists of things like making sure a package arrives at the promised time. They answer their phones promptly to help customers. Their prices are fair and their phone operators are pleasant. If you walk into their building, the front desk staff smiles at you.

But that’s not what today’s customers consider good customer service. That’s the bare minimum. That’s expected.

Aim to Surprise Your Customers
Want to have great customer service? Surprise your customer.

Get them to say, “wow.” When something negative happens that isn’t your company’s fault, be generous and fix it. When someone posts a complaint on Twitter about your brand, refund his or her purchase—even if they didn’t try to bring it to your attention.

Good customer service isn’t about the basics—it’s going above and beyond and making your customer surprised. It’s making the customer feel right even when they aren’t—and when you don’t really need to.

Good customer service isn’t just a smile. You should aim to surprise the most irate customer with your generosity.

And pretty soon, the irate customers dwindle, and you’re left with satisfied customers—customers who trust you, and don’t feel like they need to complain. Customers who tell their friends about the cool thing you did to help them even though you didn’t need to.

Good customer service is about surprising your customers every day. If you’re aiming for excellence, aim to surprise.