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Accu-Print
3503 Crosspoint
San Antonio, TX 78217
www.accu-print.com

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Tired of Traditional? Try a Different Marketing Approach

Now it’s time for something completely different. Getting noticed these days, in the clamor of marketing messages, takes something special. So maybe it’s time to steer some of your marketing dollars from the traditional to advertising specialty items.

Take a look around your office and you’re sure to gaze upon a promotional item emblazoned with a company logo. From the pen in your hand to the mug at your lips, we’re bombarded with a specialty item every day. These range from the ridiculous like a fuzzy-haired troll doll or Magic 8 Ball to the utilitarian calendar or golf cap. Essentially it’s any item you see with a company logo.

So how should you choose what to use to get your name out there? Like any marketing effort, you’re looking for a return on your investment. Consider the goal of your marketing campaign and determine how a specialty advertising item may fit into reaching that goal.

Perhaps you’re providing an incentive to buy, saying thank you, or building loyalty with current customers. Maybe you want to make a memorable impression on a prospect or just creating brand awareness. Specialty items can also enhance direct mail initiatives by encouraging people to open your unique deliverable.

Look into choosing an item that makes a memorable impression that has potential desk life, meaning your target will have the item within continual viewing distance or actually use it regularly.

Now it’s time to talk price. Most specialty advertising is priced on a per item basis with minimum quantities and price breaks the more you order. There are typically several similar options for any idea you would have. This should help you to find something to match your budget. But remember the purpose of the piece. Sometimes you need quantity because of your reach. But in other instances consider quality over quantity. You’re trying to create a memorable impression so you want it to be a good one.

  • Señor Migas * Google Reviewer
    Señor Migas * Google Reviewer

    “All that can be stated about one of the best in the printing industry is absolutely ammmaazziing!!! Quality printing on all our promotional print media and got a great team to help communicate on any project. Just did our oilfield booklets and company keeps ordering more also in a variety of languages.”

  • Stephen P. * Longhorn Solar in San Antonio, TX
    Stephen P. * Longhorn Solar in San Antonio, TX

    Accu-Print does a great job for us. They are fast, and they put out a quality product. We received 4 quotes for our direct mail needs and Accu-Print's pricing was better than the others…
    Read Full Yelp Review

  • Testimonial

    “Submitted for a custom print job. Accu Print was 50% less than other quotes I received from other shops around town. Had no issue and delivered on-time. Print job came out perfect.”

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Accu-Print
3503 Crosspoint
San Antonio, TX 78217
www.accu-print.com
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