Yesterday was Mother’s Day, and it got us thinking about all of the amazing things that our moms do for us. They’re also very skilled in the art of persuasion (you still eat your broccoli, don’t you?) Check out these great marketing lessons that we learned from our moms, and give your mom a hug while you’re at it:

1. Always make your message clear. Moms know to never leave anything open to interpretation. You should communicate with your customers in direct, easy to understand ways, telling them exactly what you want them to do and how to do it. And of course, just like Mom, do it with love.

2. Sometimes a whisper is more effective than a shout. You know those moments when your mom suddenly got very quiet and very intense? That was a sure sign that it was time to listen. You can capture your audience’s attention the same way. Instead of always trying to be the loudest and flashiest company, learn to convey powerful messages in simpler ways.

3. Don’t be afraid to have fun. Some of the best memories with our moms are the ones where we played hookie, built blanket forts, or ate large quantities of ice cream. It’s good to get down to business with your marketing, but always remember to have some fun with it. Your customers will appreciate and remember you for it.