Skip to main content
Accu-Print
3503 Crosspoint
San Antonio, TX 78217
www.accu-print.com

Blog

Class is Out: Marketing to College Students on Spring Break

Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source.

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

1. Give away free stuff.
If there’s anything college students love, and we mean really love, it’s free stuff. Free gear, products or services draws students in and makes them inclined to buy from your business later on. This is pretty powerful, considering the college market brings in about $208 billion annually (OnCampus Advertising). Reach out to college students during their spring break by offering promotions or giveaways for them to get involved in. Once they’re engaged with your business in a positive light, they’ll like the products and be more excited to buy from you next time.

2. Use social media.
A 2015 Pew study found that 92% of teens and college students go online daily. The majority of these online hits are through social networking platforms, e.g. Facebook, Twitter and Instagram. 77% of college students alone go on Snapchat every day. When it comes to small business marketing during spring break, this is a huge opportunity just waiting to be tapped into.

If your business wants to engage with college students, you need to be where they are: on social media. Use social platforms to promote your products, services, new sales or even just to engage with consumers and potential clients. Especially over spring break, social media can be used as a tool to market your business to younger generations.

3. Play on spring break survival.
One fun and lively way to market to college students over spring break is to promote “spring break survival.” Spring break is often known as one of the biggest party seasons of the year, and your business can play off this by offering “survival gear.” For example, Her Campus Media created a “Spring Break Survival Kit” which included popchips, nail polish, lip conditioner, razors, shave gel, perfume and gum. Even things as simple as these can turn into a huge hit with the right marketing spin.

4. Go non-traditional.
College students are bombarded by advertisements and sales on a consistent basis. If your small business wants to get through the hubbub and reach potential customers, you need to think out of the box with a unique, non-traditional method. Consider guerrilla marketing, word-of-mouth and especially direct social media campaigns. The more creative, the better it will spark college students’ interest over spring break.

5. ...But don’t forget the classics.
While creativity is king, classic media can be as well. According to StudyBreaks College Media, 84% of college students surveyed redeem coupons or specials they see in magazines or newspapers; 90% have read a magazine or newspaper in the last month. Don’t be afraid to test out a print ad as well in reaching out to college students, which will also prompt viewers to research online and via social media.

This spring break season, make sure your business is ready to tap into the huge potential market that is college students. Try out some of these tactics to get your business noticed and generate customer revenue. Enjoy the sun this spring break by promoting your business.

  • Señor Migas * Google Reviewer
    Señor Migas * Google Reviewer

    “All that can be stated about one of the best in the printing industry is absolutely ammmaazziing!!! Quality printing on all our promotional print media and got a great team to help communicate on any project. Just did our oilfield booklets and company keeps ordering more also in a variety of languages.”

  • Stephen P. * Longhorn Solar in San Antonio, TX
    Stephen P. * Longhorn Solar in San Antonio, TX

    Accu-Print does a great job for us. They are fast, and they put out a quality product. We received 4 quotes for our direct mail needs and Accu-Print's pricing was better than the others…
    Read Full Yelp Review

  • Testimonial

    “Submitted for a custom print job. Accu Print was 50% less than other quotes I received from other shops around town. Had no issue and delivered on-time. Print job came out perfect.”

    Write a Review

Accu-Print
3503 Crosspoint
San Antonio, TX 78217
www.accu-print.com
MENU CLOSE