Happy December! The holiday season is officially here, and for marketers, this means it’s time to prepare for the busiest shopping time of the year. With Thanksgiving past us, and Cyber Monday upon us, there are only a few weeks left before Christmas, so it's time to get on board the holiday train and market your products and services.
According to a study performed by the National Retail Federation, in 2025 Americans are predicted to spend approximately $890 a person on holiday gifts, food, decorations and other seasonal items. That’s a whole lot of potential revenue for a small business. Of course, holiday income doesn’t generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it… through marketing. Head into the season of sales with these tips for how to prep your marketing for the holidays.
1. Be active on socials.
You’ve heard it before and you’ll hear it again: the future of marketing is mobile. According to comScore, users spend an average of 70% of media time on their phones. As you prepare for marketing this holiday season, be sure the business is able to compete in a social media market. Be active on multiple social media accounts and consider how you can reach customers through their devices.
2. Schedule promotions.
Next: have a plan in place for the next few weeks leading up to the holidays so you can schedule promotions accordingly. During this season, consumers are overwhelmed with advertisements, which means your efforts will go unnoticed unless they are planned intentionally. Schedule the weeks leading up to and through the holidays with promotions and goals, so you can take full advantage of the season.
3. Create holiday-themed giveaways.
Everyone loves a giveaway, and the holidays are no exception. Social sites tend to see an increase in traffic during the winter season as everyone heads indoors. Take advantage of this momentum by creating a holiday-themed giveaway as part of your marketing plan. For instance, try a “12 Days Giveaway,” or a follower contest for “Best Holiday Tree.” Center the giveaway around the holidays to make them appropriate and engaging.
4. Diversify the holidays.
There are a variety of different holidays to market with during the winter months. While Christmas and Hanukkah tend to be the most popular, holidays like Kwanzaa and New Years can also see sales. Diversify your holiday marketing this year by focusing on holidays big and small this season.
5. Master the CTA.
Finally, use the holiday season as an opportunity to master an effective Call to Action (CTA). For many marketing campaigns, their downfall comes in the form of a weak CTA. Bridge the gap between the marketing and the sale with a strong CTA. Make sure your calls to action are clear and concise. Once the customer views the advertisement or message, what do you want them to do? Get creative with your calls to action this holiday season to increase sales.
The holiday season is here, which means marketers should be ready to jump on board and ride the train through the end of the year. Be sure to use these tips as you prepare marketing efforts to take advantage of the biggest shopping season of the year.
